Creating a better life

Start Simple. Make it Better. Create Impact.

Monday
July 13, 2026
8:30 – 11:30 am
Drop in anytime
VU Rooftop, Hilton Garden Inn
at McCormick Place
To help us create the best possible experience, we invite you to select a preferred arrival window when you RSVP. Drop in when it works for you, stay as long as you’d like, and enjoy the experience at your own pace.
RSVP Today

Start your IFT FIRST with a rooftop experience designed to spark ideas, inspire new possibilities, and showcase how flavor can create meaningful impact.

At Lucta, creating a better life starts with something simple: making everyday experiences more meaningful, enjoyable, and valuable.

During this rooftop brunch, familiar favorites become a canvas for flavor innovation. From savory sauces and sweet inspirations to customized coffee and beverages, each element demonstrates how thoughtful flavor enhancements can transform simple formats into memorable experiences.

Savory

Rich. Layered. Craveable.

Discover how bold flavor enhancements can bring depth, complexity, and differentiation to familiar brunch favorites.

Sweet

Simple. Comforting. Indulgent.

Explore how warm, craveable flavor inspirations can bring a new sense of comfort and indulgence to everyday formats.

Coffee & Beverage

Versatile. Customizable. Trendy.

Create your perfect sip with dynamic beverage concepts built around flavor, texture, and personalization.

Where Flavor Creates Impact

Chef-crafted brunch favorites — customized with Lucta flavor solutions

Brunch Favorites

Scrambled Eggs Breakfast Potatoes Nueske Bacon Grilled Steak Waffles
Featuring Signature Lucta Flavor Creations:
  • Blackberry Breakfast Drizzle
  • Million Dollar Bacon Sauce
  • Steakhouse Brunch Aioli

Fresh & Sweet

Seasonal Fruit PlateEnhanced with a citrus-spiced fruit topper that adds brightness, texture, and a playful flavor twist. Bakery SelectionFeaturing signature sweet inspirations including:
Chocolate-Filled Mini Croissant
Protein-Enhanced Vanilla Custard Danish

Coffee & Beverage Creations

Craft your perfect sip with

Flavored syrups Cold foam textures Refreshing, customizable beverages
Featuring signature beverage inspirations including:
  • Jelly Donut Cold Brew with Cold Foam
  • Almond Croissant Cold Brew
  • Banana French Toast Cold Brew
  • Strawberry Shortcake Dirty Soda
Designed to showcase how flavor, texture, and customization can elevate everyday beverage occasions.

Creating a better life – through flavor

Join us above the show floor and experience how Lucta brings flavor, insight, and creativity together to help make the everyday better.

Reserve your spot

Select a preferred arrival window when you RSVP. Stay as long you like!

RSVP Now